EVA.ua is the Ukrainian's largest chain of beauty and health stores offering a wide range of decorative cosmetics, perfumes, face and body care products, jewelry, accessories, household chemicals, and baby care products.
Since 2020 the eva.ua online store has been actively developing and evolving.
In early 2022, eva.com was the second largest Ukrainian ecommerce retailer in the drugstore segment.
Years on the market
Regular customers
Private labels
Retail stores
+ 53 %
transactions
- 24 %
CPA
+ 21 %
conversion rate
We analyzed a test group of users who saw the ads and a control group of users who didn't see the ads. As expected, users of the test group were more familiar with the brand, most of them even remembered the ad content.The performance of our ad campaigns was better than the average for the niche and region.The ad campaign had a significant impact on brand awareness.
A reliable partner, an excellent team, professionals who can hear and understand you, very smart management and an involved owner.During our cooperation, we always found the best solutions and common ground. Even at the most critical moments, the guys went the extra mile toward our wishes and requests. I've never heard the word “no”, I always heard “it will be done, don’t worry”.
Maria Honcharenko
Head of Communication Clubs and Communities SMM, YouTube at eva.ua