PPC CASE STUDY

How to target Facebook ads to increase transactions by 50% on the website of Ukraine's largest beauty retailer

CLIENT

eva.ua

NICHE

Beauty

SERVICES

PPC

TOOLS

Meta Ads (Facebook Ads)

Client

EVA.ua is the Ukrainian's largest chain of beauty and health stores offering a wide range of decorative cosmetics, perfumes, face and body care products, jewelry, accessories, household chemicals, and baby care products.

Since 2020 the eva.ua online store has been actively developing and evolving.

Challenge

  • To make the online store a leader in the Beauty & Care niche in Ukraine
  • To boost sales on the eva.ua online store
  • To reduce the cost per order (CPA) by 15%

 In early 2022, eva.com was the second largest Ukrainian ecommerce retailer in the drugstore segment.

19

Years on the market

+8 M

Regular customers

52

Private labels

+1100

Retail stores

Solution

Results YoY 2021/22

+ 53 %
transactions

- 24 %
CPA

+ 21 %
conversion rate

Brand Lift Results

A reliable partner, an excellent team, professionals who can hear and understand you, very smart management and an involved owner.During our cooperation, we always found the best solutions and common ground. Even at the most critical moments, the guys went the extra mile toward our wishes and requests. I've never heard the word “no”, I always heard “it will be done, don’t worry”.

Maria Honcharenko
Head of Communication Clubs and Communities SMM, YouTube at eva.ua

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