Leobank is a new mobile bank from Unibank. Leobank customers have access to all the benefits of a Visa card: credit limit, payments, transfers, cashback and much more.
To receive a Leobank card, the user just needs to download the mobile application and go through a quick registration process. The client can collect the card from any of the Unibank branches or have it delivered directly.Leobank is designed on the principle of mobile-only - a bank without branches. Instead of spending money on a branch network, employee salaries, cash collection and so on, the team decided to invest in a mobile application. At the time we started working with Leobank, the company had already been in the market for 6 months and attracted more than 255,000 customers.
App Store
Google Play
Rate of the App page
4.8
4.4
The results of creating the visual part of the content with subsequent optimization
The results of creating the visual part of the content with subsequent optimization
The Leobank team began to receive the planned number of application downloads every day, while the cost of attracting customers with the subsequent activation of the card became 1.5-2 times lower than planned
Google Play
App Store
Organic installs
200K+
300K+
Conversion Rate
89.26%
28.74%
Google Play
App Store
All Installs
103K+
390K+
Installs from paid campaigns
24K+
52K
Cards issued*
2.7+
28K
*Excluding SKaD Network conversion
For the future, Leobank plans to expand its presence in Azerbaijan and cover the entire territory of the country. Together with the client, we are considering other promotion strategies and are planning a number of test launches of additional tools.
The Promodo team helped us launch a digital bank project outside of Ukraine. Thanks to their competence and experience, we have achieved such results in lead generation and building high brand awareness that didn't even expect!
Nijat Huseynzade
CMO Leobank
Nijat Huseynzade
CMO
Katerina Korop
Marketing Manager
Larisa Kerekilitsa
Marketing Manager
Dmytro Kriuchkov
Senior technical specialist
Anton Shutenko
Middle Technical Specialist
Daria Horbenko
Middle Customer Success Manager
Viktoria Vaschenko
Customer Success Manager Team Lead
Christina Vazhovskaya
Head of Mobile and ASO