Case of the app promotion

How we promoted the neobank application in Azerbaijan after the launch

CLENT

leobank

NICHE

Fintech

SERVICES

ASO
PPC

TOOLS

Google Ads
Facebook Ads
ASOmobile

Client

Leobank is a new mobile bank from Unibank. Leobank customers have access to all the benefits of a Visa card: credit limit, payments, transfers, cashback and much more.

Challenge

  • Completely launch a new bank to the Azerbaijani market using App Store Optimization and paid promotion channels.

User onboarding system

To receive a Leobank card, the user just needs to download the mobile application and go through a quick registration process. The client can collect the card from any of the Unibank branches or have it delivered directly.Leobank is designed on the principle of mobile-only - a bank without branches. Instead of spending money on a branch network, employee salaries, cash collection and so on, the team decided to invest in a mobile application. At the time we started working with Leobank, the company had already been in the market for 6 months and attracted more than 255,000 customers.

Solution

Works in App Store and Google Play

  • Market analysis
  • SWOT analysis
  • Semantic core design
  • Optimization of metadata and text content, given that this is the first neobank in Azerbaijan
  • Optimization of the visual part of the content on the application pages in the App Store and Google Play
  • A/B testing
  • Development of recommendations for working with reviews

Content Optimization

  • Due to the fact that Azerbaijan does not have its own localization, we decided to use the UK as the main locale to promote the semantic core. Additionally, Azerbaijani. And we added metadata in Azerbaijani to it.
  • Based on the hypothesis that a large number of devices in Azerbaijan have Ru localization, we added the Ru locale to cover the maximum number of users.

The results of creating the visual part of the content with subsequent optimization

App Store

Google Play

Rate of the App page

4.8

4.4

The results of creating the visual part of the content with subsequent optimization

The results of creating the visual part of the content with subsequent optimization

Working with paid promotion channels

Works with Google Ads Universal App Campaign and Facebook Ads

  • Campaign setup
  • Targeting optimization
  • Optimization of campaigns for app installs
  • Optimization of campaigns for the target action
  • Analysis of creatives to identify and use the most effective ones
  • A/B testing
  • Weekly and monthly reporting to the client

Creative examples

Leobank ASO mobile case study Promodo

Results

The Leobank team began to receive the planned number of application downloads every day, while the cost of attracting customers with the subsequent activation of the card became 1.5-2 times lower than planned

ASO results for November 2021 - February 2022

Google Play

App Store

Organic installs

200K+

300K+

Conversion Rate

89.26%

28.74%

The results of using paid promotion channels from November 2021 to the present

Google Play

App Store

All Installs

103K+

390K+

Installs from paid campaigns

24K+

52K

Cards issued*

2.7+

28K

*Excluding SKaD Network conversion

For the future, Leobank plans to expand its presence in Azerbaijan and cover the entire territory of the country. Together with the client, we are considering other promotion strategies and are planning a number of test launches of additional tools.

The Promodo team helped us launch a digital bank project outside of Ukraine. Thanks to their competence and experience, we have achieved such results in lead generation and building high brand awareness that didn't even expect!

Nijat Huseynzade
CMO Leobank

team

Leobank

Nijat Huseynzade

CMO

Katerina Korop

Marketing Manager

Larisa Kerekilitsa

Marketing Manager

Promodo

Dmytro Kriuchkov

Senior technical specialist

Anton Shutenko

Middle Technical Specialist

Daria Horbenko

Middle Customer Success Manager

Viktoria Vaschenko

Customer Success Manager Team Lead

Christina Vazhovskaya

Head of Mobile and ASO

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