PPC CASE STUDY

How to attract 1M users to a new category on the largest classifieds website in Ukraine

CLENT

olx.ua

NICHE

Classifieds

SERVICES

PPC

TOOLS

Google AdWords

Client

olx.ua is an online classifieds platform that connects people to buy, sell or exchange used goods and services.

330,000,000+ monthly audience
40 countries

Challenge

  • To launch effective Google Ads search campaigns for Auto Parts categories in Ukraine

There were no on-site filtering by categories and car models on the website. So that was impossible to divide content by categories within a website section. Users saw chaotically formed ad groups which led to poor user experience and traffic outflow.

Solution

Results YoY 2021/22

We developed a controlled, upgradable ad account structure that produced the following results for 2021:

1,000,000+

new users of the Auto Parts section

Target CPA

was saved

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