PPC CASE STUDY

How to attract 1M users to a new category on the largest classifieds website in Ukraine

CLENT

olx.ua

NICHE

Classifieds

SERVICES

PPC

TOOLS

Google AdWords

Client

olx.ua is an online classifieds platform that connects people to buy, sell or exchange used goods and services.

330,000,000+ monthly audience
40 countries

Challenge

To launch effective Google Ads search campaigns for Auto Parts categories in Ukraine

There were no on-site filtering by categories and car models on the website. So that was impossible to divide content by categories within a website section. Users saw chaotically formed ad groups which led to poor user experience and traffic outflow.

Solution

We made lists of categories from specialized sites of Auto Parts
We made lists of brands and car models from the OLX database
We started generating URLs from the q-queries formed from the received lists
We automatically filtered the received URLs to determine valid landing pages with content
We launched advertising campaigns based on the results obtained

We developed a controlled, upgradable ad account structure that produced the following results for 2021:

1,000,000+

new users of the Auto Parts section

Target CPA

was saved

How to attract 1M users to a new category on the largest classifieds website in Ukraine

Client

Challenge

Solution

Results YoY 2021/22

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