CLENT
NICHE
Mobile bank
SERVICES
Display ads
TOOLS
YouTube Ads
GDN
Facebook Ads
Campaign Manager 360
sportbank is a Ukrainian neobank that provides full-fledged banking services, such as credit-building opportunities, savings accounts, cashback, transfers, payments, and more. The bank has special offers and promotions for people who are passionate about sports and an active lifestyle. The sportbank app was presented in 2019. That same year it won the Best Ukrainian FinTech Startup nomination. At the end of 2021, it had over 300,000 customers.
«Best Ukrainian FinTech Startup» Award
customers
cashback
free money transfers
trial period
Redistribution of ad budget between target audiences helped us receive
by ~29% more post-view conversions.
Tool
Audience
impr
clicks
reach
frequency
cross
pc
pv
all
price rate
YouTube In-stream
2 460 207
7 420
989 852
2,49
594
22
815
1 431
01_in-stream_audience1
263 117
784
162 778
1,62
26
1
21
48
7
02_in-stream_audience2
807 913
2 660
495 495
1,63
235
7
95
337
3
03_in-stream_audience3
140 035
503
93 753
1,49
50
2
13
65
4
04_in-stream_audience4
569 339
984
404 359
1,41
128
4
591
723
1
05_in-stream_audience5
61 477
142
41 948
1,47
16
-
10
26
5
06_in-stream_audience6
268 161
1 519
132 801
2,02
35
6
4
45
6
07_in-stream_audience7
350 044
828
198 573
1,76
104
2
81
187
2
Redistribution of ad budget between target audiences helped us receive
by ~29% more post-view conversions.
Based on the redistribution of the ad budget between video commercials, we managed to get by ~33% more post-view conversions.
Creative
Impression
Clicks
Reach
Frequency
All_site_unique
Price rate
bumber_cashback
719 002
1 587
455 976
1,58
2 365
1
bumper_perevod
336 625
655
194 213
1,73
854
3
bumper_period
206 887
316
129 867
1,59
623
2
1 262 514
2 558
546 039
2,31
3 842
Based on the redistribution of the ad budget between video commercials, we managed to get by ~33% more post-view conversions.