display ads case study

Increasing post-view
conversions from YouTube
ads for a Ukrainian neobank

NICHE

Mobile bank

SERVICES

Display ads

TOOLS

YouTube Ads
GDN
Facebook Ads
Campaign Manager 360

Client

sportbank is a Ukrainian neobank that provides full-fledged banking services, such as credit-building opportunities, savings accounts, cashback, transfers, payments, and more. The bank has special offers and promotions for people who are passionate about sports and an active lifestyle. The sportbank app was presented in 2019. That same year it won the Best Ukrainian FinTech Startup nomination. At the end of 2021, it had over 300,000 customers.

Challenge

  • To identify the most effective audience segment to get more conversions.
  • To identify the most effective video ad and achieve more post-view conversions.

2019

«Best Ukrainian FinTech Startup» Award

300 000

customers

cashback

free money transfers

trial period

Results

Redistribution of ad budget between target audiences helped us receive
by ~29% more post-view conversions.

Tool

Audience

impr

clicks

reach

frequency

cross

pc

pv

all

price rate

YouTube In-stream

2 460 207

7 420

989 852

2,49

594

22

815

1 431

Google

01_in-stream_audience1

263 117

784

162 778

1,62

26

1

21

48

7

Google

02_in-stream_audience2

807 913

2 660

495 495

1,63

235

7

95

337

3

Google

03_in-stream_audience3

140 035

503

93 753

1,49

50

2

13

65

4

Google

04_in-stream_audience4

569 339

984

404 359

1,41

128

4

591

723

1

Google

05_in-stream_audience5

61 477

142

41 948

1,47

16

-

10

26

5

Google

06_in-stream_audience6

268 161

1 519

132 801

2,02

35

6

4

45

6

Google

07_in-stream_audience7

350 044

828

198 573

1,76

104

2

81

187

2

Results

Redistribution of ad budget between target audiences helped us receive
by ~29% more post-view conversions.

Results

Based on the redistribution of the ad budget between video commercials, we managed to get by ~33% more post-view conversions.

Creative

Impression

Clicks

Reach

Frequency

All_site_unique

Price rate

bumber_cashback

719 002

1 587

455 976

1,58

2 365

1

bumper_perevod

336 625

655

194 213

1,73

854

3

bumper_period

206 887

316

129 867

1,59

623

2

1 262 514

2 558

546 039

2,31

3 842

Based on the redistribution of the ad budget between video commercials, we managed to get by ~33% more post-view conversions.

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